News Archives - Red Havas

RED AGENCY REBRANDED RED HAVAS AS PART OF GLOBAL PR GROWTH AMBITION

Red Agency Australia has rebranded to Red Havas as part its agenda to put data and creative content at its heart and demonstrate its innovative capabilities to clients. Red Agency Australia’s progressive model, which integrates PR, Social, Brand Experience and Content Production services at scale, will be exported globally, powered by Havas Group and its parent company Vivendi’s world-class entertainment capabilities, including Universal Music Group, Gameloft and Studio Canal.

Is it time for public education on DNA testing?

DNA or ‘genomic’ testing and research has been in the spotlight recently with the Australian Government’s commitment to more than $65 million for research grants to unlock the power of personalised medicine through genomics.¹

RED AGENCY AND HAVAS PR COLLECTIVE UNVEIL ANNUAL PREDICTIONS REPORT UNCOVERING NEW MOVEMENTS AND CONSUMER TRENDS IN 2019

Leading communications group, Red Agency and the Havas PR Collective, have today released their annual Red Sky Predictions Report uncovering truths and trends about consumer behaviours. In partnership with YouGov Galaxy, the report highlights that 2019 is the year where things get personal. From DNA marketing being put under the microscope to a new phase in the drive for gender equality, the report looks at changes in consumer mindsets as well as those who influence the world we live in today.

Red Agency appoints Sarah Trombetta as new Australian CEO

Red Agency has today announced the appointment of Sarah Trombetta as its new Chief Executive Officer. Trombetta will lead the company’s Australian operation, with PR, social and experiential teams across offices in Sydney, Melbourne and Brisbane.

RedReads Book Club: The New Power by Jeremy Heimans and Henry Timms

Red Agency recently launched The RedReads Book Club, which sees us get stuck into an industry-relevant title before sharing our thoughts over drinks and snacks.

HAVAS GROUP APPOINTS JAMES WRIGHT GLOBAL CHAIRMAN HAVAS PR COLLECTIVE AND CEO HAVAS PR NORTH AMERICA

The Havas Group today announced the appointment of James Wright as Global Chairman, Havas PR Collective, and CEO of Havas PR North America. The move will ensure continued alignment of the earned, experiential and content offerings across the organization, as the Group enters the second part of its Together strategy. This new phase aims to streamline the group’s offerings into powerful verticals, totally integrated into the 52 Havas Villages around the world.

RED AGENCY 2018 PREDICTIONS AND TRENDS

In 2018, change is the only certainty. Standing still is not an option.

AUSSIES IN THE DARK ABOUT NEW TECHNOLOGY

New Red Agency YouGov Galaxy research reveals Aussies’ uncertainty over artificial intelligence technology

‘FOSO’ LEAVES AUSSIES UNABLE TO SWITCH OFF

New Red Agency YouGov Galaxy research reveals Aussie concerns around screen addiction

RED AGENCY TURNS YELLOW TO RAISE AWARENESS FOR ENDOMETRIOSIS SUFFERERS

Leading PR, social and experiential agency, Red Agency, has announced its rebrand to Yellow Agency for the month of March in support of those affected by endometriosis. The initiative ties in with the annual March into Yellow movement spearheaded by Endometriosis Australia to raise awareness of the disease.