Why micro influencers are your next macro marketing force
Think back 10 years ago. If you had heard the phrase ‘micro-influencer’, you might have thought it was a new technological device or may be even some form of medical instrument.
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Why you might want to take note of TikTok
12 months ago, if you were to hear the phrase ‘Tik Tok’, you’d either think someone was counting down until you had to do something or if you’re a music fan, you may have thought about the hit single by the singer Ke$ha. Today, TikTok will often trigger an entirely different response among millennials – a new social media platform that is taking the world by storm. And it was only created 3 years ago.
Read MoreAncestry appoints Red Havas to help build deeper connections with Australian consumers
Ancestry, the global leader in family history and consumer genomics, has today announced the appointment of Red Havas as its public relations agency in Australia, following a competitive pitch.
Read MoreVegemite vs Marmite: How off-field antics dominated the headlines
With The Ashes evenly poised ahead of the Third Test which kicks off in the UK later this week, outside of discussion about Steve Smith’s batting heroics and an impressive debut from Jofra Archer, conversation moved towards something a little unexpected: a ‘war of words’ – or a ‘sledge battle’ if we want to stick in the cricket theme – between two iconic, well-loved brands from Australia and England: Vegemite and Marmite.
Read MoreRed Havas announces specialist talent acquisitions to support growth
Australia’s leading PR, Social and Brand Experience agency, Red Havas, has announced a series of promotions and new hires as part of an expansion across specialist growth sectors.
Read MoreWhen and why PR stunts are right for your brand
PR stunts. The somewhat notorious activity that captures the imagination. Over the past few decades, there have been many memorable stunts – while there have been many fails, there have been many more huge hits that have catapulted brands into the forefront of the public arena.
Read MoreRED AGENCY REBRANDED RED HAVAS AS PART OF GLOBAL PR GROWTH AMBITION
Red Agency Australia has rebranded to Red Havas as part its agenda to put data and creative content at its heart and demonstrate its innovative capabilities to clients. Red Agency Australia’s progressive model, which integrates PR, Social, Brand Experience and Content Production services at scale, will be exported globally, powered by Havas Group and its parent company Vivendi’s world-class entertainment capabilities, including Universal Music Group, Gameloft and Studio Canal.
Read MoreIs it time for public education on DNA testing?
DNA or ‘genomic’ testing and research has been in the spotlight recently with the Australian Government’s commitment to more than $65 million for research grants to unlock the power of personalised medicine through genomics.1
Read MoreRED AGENCY AND HAVAS PR COLLECTIVE UNVEIL ANNUAL PREDICTIONS REPORT UNCOVERING NEW MOVEMENTS AND CONSUMER TRENDS IN 2019
Leading communications group, Red Agency and the Havas PR Collective, have today released their annual Red Sky Predictions Report uncovering truths and trends about consumer behaviours. In partnership with YouGov Galaxy, the report highlights that 2019 is the year where things get personal. From DNA marketing being put under the microscope to a new phase in the drive for gender equality, the report looks at changes in consumer mindsets as well as those who influence the world we live in today.
Read MoreRed Agency appoints Sarah Trombetta as new Australian CEO
Red Agency has today announced the appointment of Sarah Trombetta as its new Chief Executive Officer. Trombetta will lead the company’s Australian operation, with PR, social and experiential teams across offices in Sydney, Melbourne and Brisbane.
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