Category: News

Red Agency enjoys success at 2016 PRIA Golden Target Awards

Leading PR, social and experiential agency, Red Agency, has picked up two awards and has been shortlisted in seven further categories at the 2016 Public Relations Institute of Australia (PRIA) Golden Target Awards, which this year celebrates its 40th year of recognising excellence in Australia’s public relations landscape.

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Heineken appoints Red Agency as part of major brand push

Heineken, the world’s most valuable international premium beer brand, has appointed Red Agency following a competitive pitch as its public relations partner to further build its presence in market and drive brand engagement and advocacy among its target audience.

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My First Year in PR: Good ideas have no hierarchy

You’ve just finished your university degree, enjoying that feeling of accomplishment after years of study and you think you’re at the top of your PR game, especially when you see first year students nervously wandering around campus! The reality however is that the hard work is just beginning as the world of a full-time job brings a completely new set of opportunities and challenges.

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Reclaiming the Written Word

I blame technology really. Auto-correct, Facebook, Text Speak. What started as a fun way to chat to friends, a quicker way to write and quite frankly, an assumption that technology will make up for our shortcomings – has slowly devolved our use of the written word to the point where our future generations could soon be communicating entirely via poop emojis (or Oxford Dictionary’s Word of 2015).

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Red Agency hits Golden Target at 2015 PRIA Awards

PR, experiential and social agency, Red Agency, has one again taken out the coveted Large Consultancy of the Year award at the 2015 Golden Target Awards for what is believed to be an unprecedented two years in a row. The Awards, held in Hobart, were attended by finalists from the Golden Target State Awards from around the country.

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