The National Breast Cancer Foundation (NBCF) relentlessly strives to reach Zero Deaths from breast cancer in Australia – hoping to achieve this by 2030.
With $184M invested in research since 1994, NBCF has helped raised Australia’s five-year survival rate from 76% to 91%, but the job isn’t yet finished. 3,000+ Australian women still lose their life to breast cancer each year – making up part of the nine percent who don’t survive beyond five years from diagnosis.
When COVID hit in early 2020, NBCF fundraising suffered. NBCF’s regular fundraising streams were impacted, and lock down laws meant major in-person fundraising events were cancelled and NBCF pivoted to virtual fundraising.
As a 100% community-funded organization, NBCF had to show Australians that breast cancer research and outcomes could not continue without their attention and continued giving even through this difficult period.