In response to evolving client needs, The Blvd (Boulevard), has today been unveiled as a production centre of excellence, enhancing the Red Agency Group’s mission to be the most agile, content-led PR agency in the industry.
The Blvd will be an agency of specialists operating across key technical production disciplines, including events, experiential, photography, videography, design, technical writing as well as social and digital production. The team is tasked with delivering ‘best in class’ audience engagement through innovative and authentic brand experiences.
The agency will be led by Managing Director, Steve ‘Fonty’ Fontanot, who will be supported by Executive Director, Kate Smailes. The Agency has spent the last few months building a team of 20 production specialists across Australia, headquartered in Sydney. Fonty will report to Red Agency Group CEO and Havas Group Chief Commercial Officer, James Wright.
The new agency will also serve as a content hub for the broader Havas Village and its business units.
Fontanot said: “I’m excited to take this next step with the Group. We’re off to a solid start and I look forward to further expanding our team and delivering world-class content and brand activities for the Red Agency Group and across the Havas Village.
“Having a number of specialists under one roof is a big advantage for our clients. With our expanded capabilities, we’re now in a position to deliver even more progressive and impactful marketing campaigns.”
Red Agency is Australia’s leading PR, social and experiential agency. Part of the Havas Group, it has four offices in Sydney, Melbourne, Brisbane and Singapore.